GLOBAL SOCIAL MEDIA MANAGER AND COPYWRITER, Alexander Wang, INC. | July 2018 - Present

Head social media strategy, ideation, copywriting, and execution across all platforms for over 7 million followers • Create copy in brand tone of voice for all digital media • Collaborate cross-functionally to create social plans for internal and external brand initiatives • Lead social strategy and planning for Chinese platforms Weibo and WeChat • Provide live event coverage for runway shows and brand milestone events • Assist in production of social-first shoots and projects • Create monthly + weekly social analytics reports • Execute, optimize, and report paid social campaigns

  • Grew Instagram following to over 5 million in less than 10 months

  • Increased Instagram Story engagement by over 200%

  • Increased sales via social by 92% Y-o-Y

SENIOR SOCIAL MEDIA MANAGER, Coveteur | Oct. 2017 - April 2018

Managed strategy, scheduling, planning, community management and optimization across all platforms for 3 million followers • Recorded and analyzed social stats • Developed and executed branded + paid social strategies • Directed, produced, and coordinated daily posting of Instagram Stories, including user-generated content, guest takeovers, social-only series and branded content • Produced editorial content for coveteur.com • Assisted on photo shoots to create behind-the-scenes and social-only content • Assisted in styling and producing in-house photo shoots for coveteur.com, as well as styling and production for Instagram Stories • Advised staff on social-driven editorial content, SEO practices, headline writing, and paid social advertising strategies

  • Grew Instagram Story engagement rate by 61%

  • Increased referrals to site from social by 53%

  • Grew followers on all social platforms by 48%

SOCIAL MEDIA MANAGER, Fuse TV | Feb. 2016 - Oct. 2017

Managed content creation, strategy, community management, copywriting, execution, and cross- promotional partnerships for over 2 million social followers • Live-tweeted + interacted with fans for Fuse show premieres and special events • Used SEO, Google trends, Twitter Analytics and Facebook Insights to guide editorial and social strategy • Created editorial content for fuse.tv • Interviewed artists on-camera for Snapchat, Facebook Live, Instagram Stories

EDITORIAL ASSISTANT, Parents Magazine | July 2014 - June 2016

Developed pitches and wrote copy for Home and Lifestyle pages • Produced and edited all display copy for lifestyle feature stories • Edited back-of-book Resources page • Produced social media plan for Parents' Instagram revamp • Planned, produced, and wrote copy for Parents' Instagram • Conducted product research for the home, tech, and lifestyle markets • Handled administrative tasks